Brand Style Guide
Built for humans and machines.
A single source of truth for the Zendesk visual language — expressed two ways. A visual reference for designers, writers, and stakeholders. A structured token library for AI agents, pipelines, and engineers.
Reading Mode · Human
Visual reference
Brand strategy, logo, colors, typography, components, and usage rules — laid out as a visual document you can scroll, share, and present.
Open visual guideReading Mode · Machine
Code reference
Structured tokens, JSON schemas, and component snippets — for AI agents, build pipelines, and developers wiring the brand into product surfaces.
Open code guide